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This represents the companies motto to look forward and not back, and also that they are proud of the programs they broadcast. The two lowercase t 's in the logo represent people holding a chip, and the dot on top of the letter i serves as their bowl of salsa. Thank you for sharing. The right logo for you might feature a friendly lion as its focal point, but with a small tooth worked into the lion’s chin to remind viewers that you’re a dentistry practice. When designing a logo, you want it to stand out from the crowd, yet still be really simple. Best, Sometimes the designer is really clever and makes the logo very simple, yet includes a hidden message within the logo that has a deeper meaning. The one thrift store we all know and love. Some use hidden messages within their logos to create an air of exclusivity. Check out our in-depth guide on how to design a logo. Aside from writing, her interests include making art, reading tarot cards, and exploring new places. The Amazon logo is an extremely simple logo and while the arrow may just look like a smile it actually points from a to z. The negative space in the middle creates the 1. Isn’t that the coolest thing you’ve ever seen? Anyway, to the untrained eye, you might just see the letter “P” in the logo. If you didn’t already know Facebook Places, it is Facebook’s new geolocational product, which is in direct competition with the current leader in that area, Foursquare. The bear is a nod to Bern, Switzerland, also known as the City of Bears (and home of Toblerone). The NBC logo has a hidden peacock above the above text which is looking to the right. The F1 logo is a fairly simple one to figure out. And with the famous ones, you probably already know what those hidden meanings are. Very nice use of negative space . Series in cereal code as “identifier” or rather spread out. A mug? Pinterest is one of my favorite social media apps out there. You’ve seen logos with hidden meanings lots of times before. They’re all solid choices, but they’re also the same exact choices every other coffee shop makes for their logos. In her design for Buildlane, -Alya- created a very simple image that’s actually two different things. Sometimes, an image isn’t embedded within a wordmark—it is the wordmark. Save my name, email, and website in this browser for the next time I comment. https://cdn.shopify.com/s/files/1/1194/7648/files/Shark_Logo_-_Stacked_White.png, That’s a great logo! Some of the most famous logos from around the world actually hold “secret messages” that reflect that brand’s essence. Formerly part of Sony, Vaio has been an independent brand, with its own logo, since 2014. But if you take a second look, between the E and the X, you will see an arrow, that represents the speed and accuracy of the company’s deliveries. This is a reference to their original and iconic 31 flavors. Sharon, Excuse it being so early because I was abruptly awoken, logos wonderful idea. I wrote an entire piece about the new BMW logo because that’s how much I loved it. Formula One. Which makes 1010000 which represents eighty and 0010100 which represents 20. Want to learn more about logo design? You’ll see that same smiling person in the first letter of the logo! In some logos, the hidden meaning isn’t highlighted—it’s just there, right in the negative space. You’re probably familiar with the concept of subliminal messages, which advertisers (and, according to sci-fi movies, governments and nefarious characters) work into images and jingles to relay messages to viewers’ unconscious minds. One of the funnest articles I’ve read through in a while. Let’s say you’re a coffee shop. When Clever Barista faced this conundrum, SNSTR delivered a logo that says “warmth” by combining latte art with a bonfire—but you really appreciate the logo, you need to be familiar with latte art. 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